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TK Muhammed Haji
Muhammed Haji, the visionary founder and tenacious chairman of Landmark Gold and Diamonds, who rose from humble beginnings to conquer the glittering world of jewellery, defying all odds and leaving no stone unturned to turn his dreams into dazzling reality.

Achieving a
Dream

T.K. Muhammed Haji was born on December 4th, 1966 in Aroor, Malappuram. He had 4 siblings. He has been ambitious from his childhood itself, and was encouraged by his parents, who had a very humble background. They motivated him to chase his dreams. He enrolled in Pocker Sahib Memorial Orphanage College in Tirurangadi but dropped out and joined with his uncles to study business from their small retail businesses & shops. Post that he opened a small grocery store in his hometown, but had to shut it and leave for the Gulf just like any middle class boy who had financial instabilities and lots of responsibilities on his shoulder, back then. Mr. Muhammed worked abroad for more than 20 years before coming back to his homeland to fulfil his dream of building a jewellery group.
In 2012, Muhammed Haji has came back and opened the first showroom of Landmark Gold and Diamonds in Malappuram district, partnering with one of his cousins. In the next 10 years, Landmark has grown into 3 succesful showrooms in Malappuram, Calicut and Kasaragod respectively. The group has also introduced their own Diamond brand, Sierra.
Mission
Muhammed Haji as well as the Landmark group’s mission is to bring gold and diamond jewelry within reach of everyone, not just the wealthy. Landmark Gold specializes in crafting delicate and lightweight pieces that maintain their beauty and high quality over time. With a wide range of classic and modern designs, Muhammed Haji aims to cater to diverse tastes and preferences, ensuring that each jewelry item reflects elegance and refinement.
Vision
Mr. TK Muhammed Haji has set his goals on a greater vision – Vision 2030. He aims to open 100 showrooms in India and abroad by the year 2030, and has already took its first steps by inaugurating 3 more showrooms in Wayanad district and Calicut district, and plans to open 9 other shops allover Kerala and GCC countries by 2025.

Words from TK Muhammed Haji
“Success is not merely defined by wealth and power, but by the ability to rise from the ashes of adversity. Through countless trials and tribulations, I’ve seen my dreams take shape, transforming this humble endeavor into a beacon of success. Remember, it’s not the obstacles we face, but our relentless determination to overcome them that defines our journey.”
Ventures

landmark Group
Landmark Gold and Diamonds is a prominent jewellery group, which comes under the parent company MSMM Holdings Pvt. Ltd, in providing lightweight, diamond-studded jewelry all over North Kerala. Their commitment to excellence is reflected in the quality of their intricate designs and attention to detail.

SierRA Diamonds
Sierra, Landmark group’s own Diamond brand, the crown jewel in their collection which has been dazzling the world since 2020. Sierra beautifully captures the essence of celestial aesthetic, merging elegance with brilliance. Each diamond is carefully handcrafted by skilled artisans, infusing passion and artistry into every facet, ensuring a radiant sparkle that captivates hearts. With Sierra, Landmark Gold and Diamonds offers a timeless treasure that embodies the dreams and desires of those who seek a touch of ethereal enchantment.
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